Charli Cohen is partnering with Ubisoft to celebrate the launch of Assassin’s Creed Valhalla, the last opus of the well-known franchise, leading the way for a new generation of innovation in the gaming and fashion industries.
As we become increasingly digital in the ways we communicate, share experiences, and interact, Charli Cohen is focused on eradicating the boundaries between physical and digital products.
The Assassin’s Creed franchise has always embraced new console generations and been synonymous with freedom of movement, style, and attitude, making it an ideal fit for a future-thinking fashion partnership.
The Charli Cohen x Assassin’s Creed AR-enabled fashion capsule launches today, featuring CC’s signature cutting edge performance technology, structural tailoring, and nods to the classic Assassin’s Creed silhouette.
Accompanying the project launch is a concept film, exploring the idea of shared genetic memory or ability we all have to break free of our mental and physical restraints through movement and action no matter who we are. The ability to lead and create change in the world is in all of us, and it starts with movement. The Creative Directors were Ben Thompson of Charli Cohen and Charlie Rees of Fuego Films. The film stars Lynn Jung and Paul Joseph with VFX by This And That Media.
“Video game narrative, whether visual or more conventional have always been my preferred form of storytelling but I’ve always felt the worlds and characters created had the potential to speak to multiple other themes rarely explored on screen. CC Industries [Charli Cohen’s media arm] is committed to working closely with video game developers with the aim of exploring branching narratives and themes outside of the game world but still in line with the IP’s themes and values. As a long time Assassin’s Creed fan myself working on this project with Ubisoft was a real honor and I hope both fans of the game and newcomers in the fashion world find something here they can relate to.”
-Ben Thompson, Head of Collaborations and Media at Charli Cohen
“It was amazing to create a fresh narrative from such an iconic storyworld.
While still obviously rooted in fantasy, the video aims to take elements of Assassin’s Creed and make it relevant to the real world. The piece is fundamentally based around liberation, from ourselves and from the confines of the world we inhabit. Reaching freedom from within is a theme that has never been more relevant and I feel it has been an interesting exercise to create something that is true to the game while ultimately being current and relatable.”
-Charlie Rees, Co-founder of Fuego Films
About Charli Cohen
Charli Cohen makes clothes and starts conversations, innovating in the technical fashion space since 2013 with premium sustainable garments and a willingness to dive into society’s pressing issues. To learn more please visit www.charli-cohen.com.
About Fuego Films
Fuego Films is an exciting UK production company with lots on the horizon.
While their work is eclectic, often based on music (they’ve just finished making a documentary series with Abbey Road Studios) it’s their love for abstract storytelling that sets them apart. With experimental Sci-Fi/Western Thriller ‘Crossworlds’, and a TV series in pre-production, 2021 promises big things for Fuego.
About IMG
IMG is a global leader in sports, fashion, events, and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media, and licensing for brands, sports organizations, and collegiate institutions. IMG is part of the Endeavor network.
About Assassin’s Creed
Since it first launched in 2007, the Assassin’s Creed series has sold more than 155 million games worldwide. The franchise is now established as one of the best-selling series in video game history. Recognized for having some of the richest, most engrossing storytelling in the industry, Assassin’s Creed transcends video games, branching out into numerous other entertainment media.
About Ubisoft
Ubisoft is a leading creator, publisher, and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, Tom Clancy’s video game series including Ghost Recon, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets, and PCs. For the 2019–20 fiscal year, Ubisoft generated net bookings of €1,534 million. To learn more, please visit ubisoftgroup.com.
