How is MrBeast so rich and why does he give away so much money? This is the question on the minds of many of his fans. As you can see in the most popular videos on Jimmy Donaldson’s main channel, some of the titles are “Last To Leave Circle Wins $500,000”, “Last To Leave $800,000 Island Keeps It” and they make the video 10x more click-worthy if you compare it with a title without the money mentioned. Here’s what we know about the reason behind this marketing strategy.
Why Does MrBeast Give Away So Much Money?
In a nutshell, MrBeast gives away money because it helps him gain traction, views, engagement on Youtube and increases his subscribers count. A viral video then gets him more money and so, it becomes a profitable investment for him. Here’s his estimated net worth, if you’re curious to know.
This is a surprising but unique Youtube content strategy that he has attempted, and become extremely successful due to it. He boasts of 103M+ subscribers and billions of views, closely following Pewdiepie.
While he has given away money to make viral videos, he has also donated to charity. He documents it via his channel Beast Philanthropy which has 10M+ subscribers at the time of writing. Its description states: 100% of the profits from my ad revenue, merch sales, and sponsorships will go towards making the world a better place! Some of the top videos on the Philanthropy channel are about helping Hurricane survivors, building wells in Africa, building houses for homeless families and more.
Also Read | How Did MrBeast Get So Famous?
While some may call his Philanthropy a stunt to get famous – MrBeast’s goal, as he has mentioned on social media, is to build other channels like Beast Gaming and Beast Reacts. This way, he can run his main channel at a loss and grow as big as possible. Then, he can use the main channel’s influence to one day open hundreds of homeless shelters/food banks and give away all the money. He wants to use his platform, his influence and his power on social media to raise funds for the needy.
Apart from the videos which mention money, he also makes various videos that will grab your attention. “I Put 100 Million Orbeez In My Friend’s Backyard”, “I Adopted EVERY Dog In A Dog Shelter” and “Going Through The Same Drive Thru 1,000 Times” are just a few of them.
That’s all about MrBeast, why he’s so rich and why he gives away so much money.
