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Home > Press Release > The Pokemon Company's multilingual India strategy

The Pokemon Company Banks On Multilingual Content To Boost It’s Indian Presence

The Pokemon Company announced its India-focused hinterland content strategy to drive its subscriber base and viewership on YouTube.

  • The company’s Hindi content channel on YouTube, Pokemon Asia Hindi, has registered 8,00,000+ subscribers since its launch
  • The company has recently launched its animated series, Pokemon Journeys On YouTube in Hindi, garnering a massive response from viewers
  • With an intent to further expand its subscriber base, the company will unravel dedicated channels in Tamil, Telugu and for the first time – Bengali

Pokemon Go Journey

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The Pokemon Company announced its India-focused hinterland content strategy to drive its subscriber base and viewership on YouTube. After the massive success of its Hindi YouTube channel, the company will also roll out its latest Pokemon animated series, Pokemon Journeys, in three more regional languages – Telugu, Tamil and Bengali. With 8,00,000+ subscribers, The Pokemon Asia Official (Hindi) channel on YouTube has already been streaming the Pokemon Journeys series since 29th October 2021. The company’s Hindi content channel has gained over 1,00,000 subscribers in three days – vouching for its popularity.

Pokemon Go Journey

Commenting on The Pokemon Company’s multilingual India strategy, Susumu Fukunaga, Executive Officer, The Pokemon Company, said, “I have seen that a great many people have watched the Hindi language version of our Pokemon anime that has been distributed on the Pokemon Asia Official (Hindi) channel since October of 2021. I am also thrilled that even more people in India will enjoy Pokemon animated content because we will begin the distribution of versions dubbed in Telugu, Tamil, and Bengali for the first time. Pokemon Journeys takes place in all regions from Kanto to Galar. It also features the various Pokemon you can encounter when playing Pokemon UNITE, which launched in India in September 2021, and Pokemon GO, which celebrated its 5th anniversary in 2021 and continues to add new levels of excitement. Now with the release of this animated series, please get ready for the world of Pokemon to grow even more in India.”

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The Pokemon Journeys series follows the adventures of the well-known regular Ash Ketchum and a new protagonist Goh, a 10-year-old newbie Pokemon Trainer who dreams of catching every Pokemon (including the Mythical Mew). Together with their partner Pokemon Pikachu and Scorbunny, the two boys will embark on a journey into the great big world of Pokemon, where mysteries and adventures await them.

Pokemon Go Journey

The Pokemon Company will release one new episode in each language every Friday at 7 PM. The Telugu, Tamil, and Bengali versions of Pokemon Journeys can only be seen on the official YouTube channels.

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Pokemon Asia Official (Hindi)

Pokemon Asia Official (Telugu)

Pokemon Asia Official (Tamil)

Pokemon Asia Official (Bengali)

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