GTA is one of the most beloved franchises in the entertainment world. This is why video gamers are eager to know something about its next installment, which seems inevitable. While the project remains unconfirmed, a new rumor seems to indicate that GTA 6 could debut before April 2024.
According to reports, in its financial reports, Take-Two, the company that owns Rockstar Games, revealed that for the fiscal year 2024 (it will be from April 1, 2023 to March 31, 2024) it has a marketing budget that amounts to at $89.2 million. This figure is more than double than any advertising budget of any other year in the next five years.
A company like Take-Two planning such a big budget for a year indicates that a very important game could debut in this period. This suggests that GTA 6 could be planned to be one of its releases for the fiscal year 2024. It should be mentioned that this budget was intended for the fiscal year 2023, but was moved to the fiscal year 2024 in the most recent report.
Keep in mind that this is not a theory of fans, but of analysts of the video game industry. We say this since Jeff Cohen from investment firm Stephens noted that a budget increase like this has happened with other Rockstar Games releases, such as Red Dead Redemption 2.
“We are not sure how much we should be reading into this shift, but we would note that this disclosure accurately predicted the launch of Red Dead Redemption 2 prior to that game’s announcement,” said Cohen. “[Take-Two management] has spoken very confidently about the pipeline over the next five years and existing live services execution has been excellent. However, the timing of the next Grand Theft Auto remains top-of-mind for investors, particularly with the stock near all-time-highs.”
It also makes sense that Rockstar Games and Take-Two Interactive will prefer to wait for next-gen consoles to be well established and with a good strong user base. After all, they are in no rush to release another installment after the success of GTA V and GTA Online.