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Sony Introduced the Playstation Studios Brand, Which Will Be Used to Release the Company’s Exclusives

Playstation Studios Brand

Sony has published a short video demonstrating its new brand called PlayStation Studios. It was created in order to combine future exclusives from the Japanese company, and will be launched simultaneously with the PS5.

The presented video shows shots from The Last of Us, Horizon Zero Dawn, God of War, and several others. And the PlayStation Studios logo appears at the end of the video. When launching upcoming exclusives, users will always see this teaser. However, the frames of this teaser can change. As mentioned by Eric Lempel, who is a head of marketing at Sony Interactive Entertainment, on the places of old heroes, new ones have a chance to come.


He also commented on the brand’s demonstration. Putting it short, he said that he believes that this is a good way to tell customers that if they see the following video, then they’ll get the game with the quality that is expected by them. This brand extends to existing series as well as to future franchises that are yet to be met.

According to Eric Lempel, PlayStation Studios also includes games from third-party studios that are published by Sony as PS exclusive and SIE projects released on other platforms. However, the video will not be introduced on the PC version of Horizon Zero Dawn, The Last of Us Part II, and Ghosts of Tsushima. It is simply impossible to happen because the brand will not be ready by the time they launch the games. However, there is a chance that it will be added to new consoles.