Sony Interactive Entertainment, in view of the showcase to be held on Wednesday 16 September, has just released the new ad dedicated to PlayStation 5. The short film, nicknamed “The Edge” and which you can conveniently find on the cover, shows us a young man on a fishing boat crossing the sea before being apparently transported to another dimension, along with other types of boats and airships.
According to the recent words of Eric Lempel, head of marketing at SIE, the company intends to promote the “PlayStation” brand, or to leverage the new features of the new console rather than betting everything on the exclusives coming out. We report in detail what Lempel said to the site Variety:
[The aim is to] evoke some of the feelings you would get from PlayStation 5. It’s really just talking about who we are as a brand and exciting and thrilling our fans. We want to excite and thrill you.
We want to show them a path to the mysterious unknown… what you’re seeing is them coming to the edge and then going beyond. And really, that’s what we’re trying to signal here. It’s not about the features. It’s a brand spot.
Furthermore, according to the words of SIE’s head of marketing, the “new” ad, which you can see at the bottom of this article, was made before the outbreak of the pandemic caused by the coronavirus.
We remind you that this Wednesday, on September 16, the highly anticipated showcase dedicated to PlayStation 5 will be held, during which Sony will not only present some updates of the titles coming out on the next-gen console, but (most likely) will also reveal the release date and the price of the latter.