IRONMAN today announced that Hyperice, a global high-performance wellness brand, has entered into a new long-term, global partnership making Hyperice the Official Recovery Technology of the Global IRONMAN Triathlon Series. After a nearly 10-year successful relationship across the U.S. region between IRONMAN and Normatec, which Hyperice acquired in March 2020, Hyperice is expanding its partnership with IRONMAN to cover all global IRONMAN and IRONMAN 70.3 events and will focus on integrating Hyperice’s full suite of technology-driven recovery products.
“Recovery is a critical piece of the athlete journey. We are thrilled to partner with Hyperice, which will give our community access to industry-leading technology that will be paramount in ensuring our athletes achieve their goals,” said Matt Wikstrom, Chief Partnerships Officer for The IRONMAN Group.
Beginning this year, Hyperice will have a presence at IRONMAN and IRONMAN 70.3 events beyond the finish line with ‘Official Hyperice Recovery Zones’ to help athletes recover immediately post-race. Further, Hyperice products will be available within the official IRONMAN Merchandise stores on-site, offering athletes and spectators the opportunity to demo and purchase products.
“Competing in an IRONMAN race is a marker of success for every endurance athlete,” says Jim Huether, CEO of Hyperice. “We have a long-time relationship with IRONMAN beginning with Normatec and now is inclusive of our full-suite of wellness products. Together we have a shared mission to help athletes compete at the highest levels.”
Since its inception, Hyperice has worked closely with athletes and sports organizations in its product and technology development and has existing partnerships with major professional sports organisations and teams including the NBA, NFL, MLB, PGA TOUR, UFC, and U.S. Soccer Federation. The partnership with IRONMAN marks an important step for the brand into the endurance sports space. Together, IRONMAN and Hyperice seek to demonstrate the importance of recovery for athletes of all levels from professionals to recreational athletes, through the benefits of Hyperice’s extensive product portfolio.