Here is our exclusive talk with Mr. Rohit Bansal, Founder & Director, Super4
What is the inception journey of Super4
Super4 is the brain child of Mr. Rohit Bansal. The journey of Super4 inception goes a long way back when Mr. Rohit Bansal was pursing a Masters in Marketing from University of London. As a passionate cricketer, he used play county division D From Peugeot Coventry in London. Post his Masters from London, he wanted to sync his passion for cricket & his skills in Entrepreneurship together and this was the inception of Super4. With a vast experience of over 15 years and plenty of passion for sports specifically cricket, Super4 was in launched in 2022. Disrupting the existing fantasy sports market, Super4 is tapping to the unlimited potential the fantasy sports gaming segment in India.
The Super4 app allows cricket fans and enthusiasts across India to create teams prior to the start of a match but unlike other promising apps, Super4 provides fans with India’s first-ever Cricket scorecard empowering fans to create fantasy scoreboards in the first innings after a progressive self-study of the pitch and the match conditions. The users can collect maximum points from the first innings to increase their numbers on the leaderboard and win prizes. Besides, the Super4 application allows fans and enthusiasts to play various games like Tambola, Quiz, etc while the match takes place to make the whole fantasy experience more interesting and engaging.
Current partnerships and associations
Super4 since its inception has been a revenue-generating model, the brand launched itself with a Seed funding of 10 Crore from Angle Investors and this seed investment was just a start to the business. The brand launched themselves in the market by making ‘India’s leg break bowler’ Ravi Bishnoi as their brand face. The journey followed with Super4 being the Principal Partners for Manipal Tigers in the promising Legends League.
As of now, the brand is growing in terms of User base. They have recently crossed the mark of half a million userbase. Since the inception of the brand in March 2022, it is growing manifold. The revenue model purely depends on the number of downloads and visibility of the brand in the gaming sector and their target audience.
What will be the industry trends in 2023
The enormous growth of the online gaming industry in recent times has given a fascinating insight into the ever-evolving consumer behavior. Spurred by favorable conditions existing today like the high adoption rate of smartphones, digital payments, easy access of technology and internet and availability of skilled manpower, have further encouraged new age entrepreneurs to build unique digital first products. The online gaming sector has emerged as one of the primary industries benefiting from this trend, enabling skill based online gaming platforms to develop innovative games that not only entertains but also enhances the cognitive skills of the players.
Merging Skills with Entertainment: – Users have adapted their favourite games like fantasy, esports and skill based casual & board games as part of their daily lives. These games are consumed as their daily dose of entertainment offering temporal moments of joy and as a social connector. Online gaming industry is therefore emerging as an alternate form of meaningful entertainment and is shape-shifting in ways never imagined.
Skill based activity: – Gaming is not just about spending endless hours in front of a flat screen, instead today it’s much more interactive and meaningful and in line with applying one’s knowledge and skill to efficiently play the game. Gaming not only helps to cope with daily stress levels but also enables a player to achieve the sweet spot of flow state, where a player develops a high level of skill that meets a high level of challenge.
AI & VR are the future: – Virtual Reality and Artificial Intelligence are not new to us. But when it comes to integrating them into gambling, it’s a pretty unique process. Online casinos implement VR to make a more realistic playing experience and environment for punters. Some people love interacting with others while playing and VR and AI are the solutions. People will get to see how it feels to be in a real casino without being there. They’ll use their headsets and admire the Virtual Reality around them. AI already makes things easier for Live Casinos’ croupiers, security, and the quality of the games.
What are your Future plans?
We plan to upgrade our Super4 Application and come up with the 2.0 beta version of it which would have a better interface and smoother functionality that would help consumers with a much-enhanced customer experience. Our next objective is to increase our user base by 5x till the end of 2023 through upcoming partnerships, features, and some amazing marketing campaigns and signups existing youth icons to help position the brand better. Further to this our next step is to raise series A funding and expand operations and penetrate further into the gaming sector in India